Full relaunch of web and app
Ran the full agency pitching process with the editor-in-chief, built a new development team, led UX/UI for the external design agency, and rebuilt the platform and top-3 app on new infrastructure.
Anonymized example context
Complete relaunch of one of Switzerland's most-used news platforms
One of the country's highest-reach news platforms was rebuilt from scratch — new design, new tech stack, new app, and new video platforms.
Starting point
One of the country's most-used platforms — running on yesterday's technology.
Technically outdated, not future-ready for mobile — under constant editorial and public scrutiny.
The platform had reach, but no longer had the technical foundation for the next generation of mobile usage. Internal expectations were high: new formats, faster iteration, better user experience — while keeping one of the country's most-used news brands running without interruption.
Added to that: a video portal with international production teams, a new social video brand in Instagram format on Google Cloud, and in parallel the expansion of the full platform technology to a new country market.
Role and contribution
Platform, app, video, and market expansion — owned as Head of Product.
The responsibility spanned strategic and operational dimensions — across multiple products, teams, agencies, and markets.
Video portal and new digital formats
Built a video portal on Google Cloud with international production teams and launched a new social video brand in Instagram/Snapchat-style format to reach a new audience.
Product Management department built from scratch
Set up and led the entire Product Management department — internal product managers, external UX/UI, SEO, and analytics agencies — as Head of Product responsible for all digital products in the group.
Approach
Rebuild while live — with responsibility at CEO level.
The relaunch started with a structured agency pitching process alongside the editor-in-chief. From there, a dedicated development team was set up in a separate project space, all roadmaps and milestones for the full initiative were defined, and external design, UX, and SEO partners were led throughout.
In parallel: video portal build and expansion of the platform technology to new country markets. Stakeholder communication up to CEO level was a permanent part of the role.
Context at a glance
Relaunch at maximum visibility with minimal room for error.
When you rebuild one of the most-used platforms in the country, there is no second chance for the first launch.
Project snapshot
Reach
Top news platform CH
App
Top 3 by traffic CH
Markets
CH, AT, LU
New formats
Video + Social
Outcome
New platform live — app in top 3, new video formats, new markets.
The result was not just a relaunch, but a new platform foundation for multiple years of digital growth.
Outcome: fully rebuilt platform and app live across multiple countries, video portal and social video brand launched, complete Product Management department established, and the platform technology successfully scaled into a new country market.
The case stands for mandates where product leadership, technical ownership, external agencies, and stakeholder management all have to work in parallel — under maximum public visibility.
Contact
Lead complex relaunch and platform initiatives with clarity.
If your initiative has similar dimensions — large scope, many stakeholders, high visibility — an intro call is often enough to identify which form of support creates the strongest value.
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