Anonymized example context
Complete relaunch of one of Switzerland's most-used news platforms
One of the country's highest-reach news platforms was rebuilt from scratch, new design, new tech stack, new app, and new video platforms.
The existing platform was technically outdated. One of the most-visited websites in the country and a top-3 app by traffic had to be completely rethought, under high visibility, with external agencies, and in close coordination with the editor-in-chief and group leadership.
The task wasn't a light refresh, but a full rebuild: platform, app, infrastructure, new digital formats, and in parallel, expanding the entire technology to new country markets.
01 · Starting point
One of the country's most-used platforms running on yesterday's technology.
Technically outdated, not future-ready for mobile, under constant editorial and public scrutiny.
The platform had reach, but no longer had the technical foundation for the next generation of mobile usage. Internal expectations were high: new formats, faster iteration, better user experience, while keeping one of the country's most-used news brands running without interruption.
Added to that: a video portal with international production teams, a new social video brand in Instagram format on Google Cloud, and in parallel the expansion of the full platform technology to a new country market.
02 · Role and contribution
Platform, app, video, and market expansion owned as Head of Product.
Full relaunch of web and app
Ran the full agency pitching process with the editor-in-chief, built a new development team, led UX/UI for the external design agency, and rebuilt the platform and top-3 app on new infrastructure.
Video portal and new digital formats
Built a video portal on Google Cloud with international production teams and launched a new social video brand in Instagram/Snapchat-style format to reach a new audience.
Product Management department built from scratch
Set up and led the entire Product Management department, internal product managers, external UX/UI, SEO, and analytics agencies, as Head of Product responsible for all digital products in the group.
03 · Approach
Rebuild while live with responsibility at CEO level.
The relaunch started with a structured agency pitching process alongside the editor-in-chief. From there, a dedicated development team was set up in a separate project space, all roadmaps and milestones for the full initiative were defined, and external design, UX, and SEO partners were led throughout.
In parallel: video portal build and expansion of the platform technology to new country markets. Stakeholder communication up to CEO level was a permanent part of the role.
Defining elements
- Structured agency pitching process with editor-in-chief
- New development team and infrastructure built from scratch
- UX/UI leadership for web, app, and new video platform
- Video portal on Google Cloud with international teams
- Stakeholder alignment up to CEO level
04 · Context at a glance
Relaunch at maximum visibility with minimal room for error.
When you rebuild one of the most-used platforms in the country, there is no second chance for the first launch.
05 · Outcome
New platform live app in top 3, new video formats, new markets.
The result was not just a relaunch, but a new platform foundation for multiple years of digital growth.
Outcome: fully rebuilt platform and app live across multiple countries, video portal and social video brand launched, complete Product Management department established, and the platform technology successfully scaled into a new country market.
The case stands for mandates where product leadership, technical ownership, external agencies, and stakeholder management all have to work in parallel, under maximum public visibility.
06 · Contact
Lead complex relaunch and platform initiatives with clarity.
If your initiative has similar dimensions, large scope, many stakeholders, high visibility, an intro call is often enough to identify which form of support creates the strongest value.