Transfer the platform infrastructure
CMS technology, apps (iOS/Android), mobile PWA, and desktop website were transferred to the new brand and fully adapted for the new market.
Anonymized example context
Digital platform infrastructure introduced in a new country market
After the acquisition of a major news brand in a new market, the full digital infrastructure of the parent platform was transferred and locally adapted.
Starting point
Acquired brand, tight timeline, new market requirements.
After the acquisition of a leading news brand in a new market, the task was clear: transfer the technology, adapt for the local market, go live fast.
The acquired brand ran on its own infrastructure, no longer compatible with the parent platform. The goal: transfer the full technology stack — CMS, app, PWA, desktop — so the local editorial team could work independently with the system.
At the same time, country-specific features had to be built in, local SEO structures established, and all teams in both countries kept in sync throughout the project.
Role and contribution
Own the technology transfer end to end.
The task wasn't just rollout, but full technical and editorial leadership of a cross-national launch project.
Coordinate teams across two countries
Backlogs, roadmaps, and team capacities were led from Switzerland. Go-to person for all technology questions in the new market.
Ensure local adaptation and SEO
Country-specific requirements were defined and implemented, custom CMS extensions were developed, and SEO was rolled out across all platforms.
Approach
Not a copy-paste — a transfer with intent.
The approach was clearly structured: assess the current state of both platforms, define all adaptation needs for the new market, then execute a staged rollout with parallel editorial quality assurance in the new country.
Key was close involvement of the local team: technology alone is not enough — the transfer is only complete when the editorial team in the new market can publish independently.
Context at a glance
Platform scaling across national borders.
When a digital platform is brought into a new market, technology is only part of the challenge.
Project snapshot
Scope
CMS + App + PWA + Desktop
Markets
2 countries
Adaptation
SEO + CMS extensions
Teams
cross-national
Outcome
Leading news platform of the new market live on a shared technical foundation.
The result was a fully migrated platform that the local team could operate editorially and technically on its own.
Outcome: all platform components transferred and live, local SEO structures built, CMS extensions for the new market implemented, and the editorial team enabled to publish independently.
This case represents mandates where platform scaling, cross-national coordination, and technical expertise all need to work at the same time.
Contact
Bring digital platforms into new markets.
If your company wants to scale a platform or digital product into a new market, an intro call can quickly clarify what steps are needed and which form of support fits best.
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