First native apps for iOS and Android
Concept, scope, and requirements for the first native apps were defined and built with international development teams in Kyiv and France — including mobile vehicle capture via vehicle ID scan.
Anonymized example context
Digital vehicle marketplace developed to market leadership
A Swiss online marketplace for all vehicle categories was built up with international development teams, focused product strategy, and first native apps — to become the country's second-most important marketplace.
Starting point
Marketplace established — but not yet the market leader.
The platform existed, but in key areas — mobile usage, listing processes, app experience — it was not where it needed to be.
The vehicle marketplace segment was intensely competitive. Development teams in three countries worked without a unified product strategy. Priorities were unclear, mobile usage was a blind spot, and the listing process for dealers and private sellers was too complex.
A clear Head-of-Product role was needed — with ownership of the roadmap, international teams, and the consistent development toward market leadership, reporting directly to the managing director.
Role and contribution
Product strategy, international teams, and new platform dimensions.
The responsibility covered roadmap, app launch, listing redesign, and the rollout of a group-wide testing infrastructure.
Listing and selling form rebuilt from scratch
The entire listing process for dealers and private sellers was redesigned — to significantly cut effort and error rates while improving conversion.
A/B testing infrastructure for the entire group
A group-wide testing infrastructure was built and rolled out — including test planning, KPI definition, and adoption as the standard across all products in the group.
Approach
International teams, clear product logic, consistent iteration.
The key was a product prioritization that aligned all teams — Switzerland, Ukraine, France — toward the same focus. Instead of many parallel initiatives, the most effective levers were identified and executed consistently.
Continuous A/B testing ensured that decisions were made on a data basis. Roadmap transparency to the managing director was a permanent part of the role.
Context at a glance
Market leadership through product clarity and consistent execution.
A marketplace does not become the leader through features alone — but through the right prioritization of the right things.
Project snapshot
Segment
Cars, Moto, Commercial
Teams
CH + Ukraine + FR
Outcome
#2 marketplace in CH
Highlights
Apps + Testing + Redesign
Outcome
Rise to become the second-most important vehicle marketplace in Switzerland.
The consistent development of product, apps, and processes paid off in the market.
Outcome: rise to become Switzerland's second-most important vehicle marketplace — with the first native apps, a completely redesigned listing process, and a group-wide A/B testing foundation.
This case represents mandates where product leadership, international team coordination, and data-driven product development together make the market difference.
Contact
Lead and scale digital platforms and marketplaces.
If your digital product or marketplace needs clearer leadership, better prioritization, or development with international teams, an intro call can clarify what a collaboration could look like.
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