Understand
Context, goals, stakeholders, and risk patterns — mapped quickly.
Senior consulting with technical roots — from Zurich.
24 years building digital products. From code to the boardroom.
Independent senior consulting for product, delivery, and AI integration. Built on 24 years of operational experience — from code to product ownership to executive steering. In the Swiss market since 2008.
Service lines
Five levers for sharper clarity, tighter control, and more dependable delivery.
Collaboration can take many forms — quick relief, focused guidance, or sustained direction over months. Always shaped around what the initiative actually needs, without unnecessary process overhead.
Digital Product Management
Product goals, roadmaps, and priorities aligned with business value and what's actually deliverable.
- Sharper prioritization across customer value, effort, and risk.
- Better alignment and real communication between business, product, design, and engineering.
Agile Project Leadership with Scrum & Kanban
Project setup, governance, and team cadence designed so delivery stays predictable — even under pressure.
- More stable operations, better planning confidence, less friction.
- Pragmatic facilitation across business, IT, and management.
Delivery Stabilization
When initiatives stall, bottlenecks get mapped, ownership gets clarified, and working order gets restored.
- Fast start — bottleneck mapping in the first week.
- More predictability and transparency for stakeholders.
Digital Strategy and Execution Advisory
Strategic guardrails translated into concrete decisions, realistic priorities, and a clear path to execution.
- Less abstract concepts, more clarity on the next meaningful steps.
- Cleaner alignment in complex project and stakeholder landscapes.
AI in Product and Engineering
Modern AI integrated where it genuinely speeds up product work, requirements, prototyping, and development — not everywhere, just where it counts.
- Hands-on implementation of AI-assisted workflows, including agentic coding with tools like OpenAI/Codex or Claude Code.
- Faster prototyping, sharper requirements work, and local LLM hosting options when security demands it.
Approach
Structured enough for complexity. Pragmatic enough for real progress.
No dogma — just a clear process that gets everyone oriented quickly while staying flexible enough for the messy reality of complex projects.
Structure
Roles, decision paths, and ways of working — clarified and aligned.
Prioritize
Backlog, roadmap, and delivery goals — focused on impact and feasibility.
Execute
Teams supported in real time, blockers removed, decisions prepared where they're needed.
Anchor
Methods, clarity, and ownership stay with the team — not just during the engagement, but for the long run.
Why digitario
Three circles that rarely come together in one person.
Technical roots, real enterprise scale, and AI as a daily working tool — that combination is what sets digitario apart.
Technical background
I started as a full-stack developer. I speak the language of architects and engineers — not as a go-between, but as someone who's been there.
Enterprise scale
Projects with 150+ people, C-level reporting, teams across Ukraine, France, Portugal, Serbia. I know what's at stake when decisions carry real weight.
Swiss market
Based in Switzerland since 2008, with projects at well-known organizations in insurance, media, telecom, and e-commerce. I know the market, the culture, and how decisions get made.
AI from practice
I use Claude Code, OpenAI/Codex, and local LLM instances in my own work every day. I know what works — and what doesn't.
Breadth without scatter
From product vision to deployment, from roadmap to team retro. Not because I do everything, but because I understand how all the pieces connect.
Directness
No middlemen. No agency layers. Direct contact, direct accountability.
Real-world examples
Five real examples from complex enterprise environments.
These are condensed from comparable engagements. Names and details are anonymized. What matters here: the level of responsibility involved and the real impact on how teams worked.
Complete relaunch of one of Switzerland's most-used news platforms
Swiss media group, one of the country's highest-traffic news platforms. Full relaunch on a new tech stack — new platform, app (Top-3 CH by traffic), and video platform built from scratch.
Most-visited news platform live. Top-3 app by traffic. New digital formats and video productions on a dedicated portal.
View detailed case
Team stabilized and data platform foundation built
Insurance environment, critical phase. Engineering team realigned while simultaneously laying the groundwork for a central data platform — prioritisation, structure, bridging business and engineering.
A more functional team setup. Clearer technical decisions. Scalable foundation for data and integration work.
View detailed case
Mobile workplace scaled in a large enterprise
Switzerland-wide enterprise, mobile workplace for over 1,200 employees. Strategy, product and project management, application integration, international coordination, escalations managed.
More stable mobile processes. Clearer business-IT alignment. Reliable operational usage in day-to-day work.
View detailed case
News platform technology expanded into a new market
After acquiring an Austrian news portal: full technology transfer (CMS, app, PWA, desktop) from Switzerland to Vienna — two countries, one stack.
Austrian portal live on the same technology. Two national markets on one scalable platform.
View detailed case
Digital vehicle marketplace built to market leadership
Vehicle marketplace CH: cars, motorcycles, commercial vehicles, parts. International teams (CH, Ukraine, France), first native apps iOS/Android, selling-form redesign, A/B testing.
#2 vehicle marketplace in Switzerland. First native apps live. Measurably higher conversion through Optimizely A/B tests.
View detailed case
Mike Jenke
About Mike Jenke
From code to the executive level — and back to hands-on work.
Since 2002 building digital products — developer, Scrum Master, project lead, Product Owner, Head of Product. In small startups and at Ringier, Tamedia, Swisscom, Zurich Insurance, Helsana, Süddeutsche Zeitung. Based in Switzerland since 2008.
Today, that operational depth combines with modern technologies — including AI-powered workflows where they deliver real value. Not as a trend, but as a tool I use and evaluate every day.
What sets digitario apart: someone who understands product, delivery, and technology not just strategically, but from years of hands-on operational responsibility. And who knows what really matters when things get complex.
"I don't recommend anything I haven't done myself. And I don't promise what I can't deliver."
Mike Jenke, Founder
FAQ
Common questions about working with digitario.
What type of companies are a good fit for digitario? +
Large enterprises, corporate groups, Swiss SMEs — anywhere digital work needs better structure, sharper priorities, and more reliable delivery. Core focus: product management, agile project leadership, execution advisory — all grounded in 24 years of hands-on experience. AI and agentic coding are part of the toolkit for teams who want to use them properly, not just follow the hype.
At which project stages can digitario be involved? +
Both in early phases — when goals, scope, setup, and priorities need defining — and in ongoing projects where collaboration, decision-making, or delivery need stabilizing.
Can digitario support teams quickly when bottlenecks arise? +
Yes. Especially during high-pressure phases or stalled initiatives, focused senior support can quickly bring clarity, reduce friction, and get teams back into a sustainable rhythm.
What does working with digitario cost? +
digitario works on an hourly basis at a fixed rate, billing only for work actually delivered. After an intro call, you'll receive a concrete proposal with clear scope. No flat fees, no hidden costs.
What happens in an intro call? +
The intro call covers where things stand, where you want to go, and the real challenge behind the initiative. That usually makes it clear quite quickly whether targeted support, a well-scoped engagement, or longer-term guidance is the best fit. Calls are typically via Microsoft Teams — an in-person meeting in Zurich is also possible. Just reach out via the contact form or email info@digitario.ch.
Does digitario work on-site or remotely? +
Both. Remote is the default and works well for most engagements. For workshops, kick-offs, or intensive phases, on-site work is also an option. Based in Zurich, available across Europe, happy to travel.
What distinguishes digitario from an agency or traditional management consultancy? +
One person with 24 years of operational experience — from code to the executive level. No junior team, no middlemen. Direct responsibility, direct communication. And someone who does the work, not just delegates it.
Are there minimum contract terms or long-term commitments? +
No. We work together for as long as it's valuable. No lock-in, no contractual traps. Quality and impact create continuity — not notice periods.
Does digitario only work as a sole practitioner? +
No. digitario has a trusted network of experienced specialists who can join projects as needed — for additional capacity, specific expertise, or cover. That makes it possible to deliver larger or cross-disciplinary initiatives reliably, without depending on one person.
Does digitario use AI in client projects? +
Only with the client's explicit agreement. In some projects, AI use is off the table for regulatory or internal policy reasons — that's respected, no questions asked. Where AI is welcome and approved, the right technologies are brought in deliberately. It's not about the tool — it's about whether it creates real value in your specific situation.
Contact
Let's map out your initiative in a no-obligation intro call.
Skip the lengthy pre-sales process. We'll clarify context, objectives, and the right format for working together.
In digital products and agile teams
Since 2002
Technical background, management experience
From code to C-level
Claude Code, OpenAI, local LLMs
AI in daily use